We built the official digital platform for Chelsea’s India-based fan club. We worked with the core team of Chelsea India and understood their needs, bringing a clean design strategy and a secure, member-based system with integrated payments to life.

The site is the club’s central hub: individual pages for each of around thirty-five city chapters, a section for Blue Arena (their annual national gathering), plus a gallery, a blog and a live social feed. Members get BlueCircle, their own forum behind the login, and a Scoreaxis integration feeds live Premier League tables, squad stats and match data straight into the site.

Membership is paid, with live payments running through Cashfree. That meant getting the refund, shipping and privacy policies right before the gateway would approve them: groundwork that is invisible when it works, and exactly where most projects stall.